A typical M&A transaction includes the purchase or sale of all or part of company’s shares/assets. Usually transactions of this kind involve control packages or 100% shares.

Selling a company is a very complicated process. The company  does not consist only of financial statements. We know that a company is also a group of unique people focused on performing a task resulting in a particular economic success, which is in turn of interest to shareholders.

Here at CAG we recognize this fact and design each of our selling processes in such a way as to highlight unique attributes of the sold company and specific requirements of its shareholders.

Analysis

We start by identifying those aspects of the company that make it a market leader, operating on sometimes highly specific market. Our analysis is focused on the unique attributes of our client company that make it successful and forecast for  its success to be  sustainable. In our opinion, buyers need to understand sources of market success of the sold company in order to offer the best price.

Preparation of materials

Next we prepare investment materials of marketing nature, tailored to our client’s specific profile, summarizing all the aspects of its success. We have knowledge and experience in preparing highly professional and attractive presentations that highlight the company’s present achievements and its future possibilities. The process of preparation of materials is designed in such a way as to minimize the  operations required from a client, and at the same time to allow him to control the final product and the scope of presented information.

Contacting potential investors

The actual purchasing process starts with a detailed search for potential buyers whose profile, to-date merger and acquisition activity in the market and declared strategic ambitions suggest a high probability of the interest in acquiring our client company. For identifying these potential buyers, in addition to our own industry contacts, we use modern databases and analytical tools such as Bloomberg® and mergermarket®. Each of these selected potential buyers is then contacted individually by way of telephone or at the meeting to assess the level of their potential interest. CAG avoids mass mailing and telephone calls, as well as dealing with intermediaries. We prefer direct contact with decision-makers at our list of potential acquirers. We also prepare the client for negotiations.

Negotiations

Once a selected group of potential buyers is identified, they are invited to participate in the process of determining which of them meets the requirements of our client company’s shareholders to the greatest extent. While price is obviously a key criterion, shareholders of the sold company also pay attention to ensuring that at the moment of taking over the company by the buyer, their legal and financial exposure to that company are eliminated or minimized to the maximum extent possible. During negotiations we strive to find such parameters of the transaction that will take specific conditions of the client into account. CAG pays special attention to transparency and fairness of the process, encouraging both its client and potential buyer to engage in an open and frank dialogue regarding the state of the company, as well as its value and potential risks from the buyer’s point of view.

Closure of a deal

Having signed a deal, there are still many issues to be solved before the transaction is actually completed. These most often include all kinds of approvals or authority permits, integration plans, changes in board membership, public disclosure of the deal and final drafting of related documents and agreements. CAG supervises the entire process, recommending the choice of specialized legal and other advisors, and helping the parties to complete the transaction in a rapid and efficient manner. It is attention to details and specialized approach to executed projects that are responsible for CAG’s impressive record of successfully completed transactions. It is also the main reason why many of our clients come back to us with new business offers.